Your online reputation is your first introduction to many of your potential customers. You don’t want to start out on the wrong foot or give potential customers the idea that your company is something that’s not. You must create a clear representation of how you want your business to be portrayed. The key is [...]
“[E]very man has a property in his own person. This nobody has any right to but himself. The labour of his body, and the work of his hands, we may say, are properly his….”[1] John Locke - a political and social philosopher of 17th Century Enlightenment England and the father of “Classical Liberalism” - was [...]
You cannot discover new oceans unless you have the courage to lose sight of the shore. As it does every year, this new year marks a new beginning. I plan to continue my Twitter series entitled #creativity, so if you don’t already, follow me there @bshrum, or on any of the social networking platforms. However, [...]
By Samantha Jervey* When Walt Disney decided to personally license the image of Mickey Mouse in 1929, he had no idea that he would start a licensing revolution.[1] This deliberate act made by Walt is what ultimately laid the foundation for his company, thus bringing to life what is now known today as Disney Consumer [...]
