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Marvel Comics and the Power of Licensing

by Madeline Rains, edited by BNSesq The backbone of Marvel Comics has always been the wealth of intellectual property possessed by the company. Its success was based around complete ownership of its characters, until Marvel ultimately sold its film rights for select characters to other studios in the 1990’s, following financial turmoil. Marvel’s struggle [...]

By |2019-01-04T17:30:42+00:00January 4th, 2019|Copyright Issues, Licensing|Comments Off on Marvel Comics and the Power of Licensing