The phenomenon of being a “star” or a “celebrity” is generally considered a fairly modern concept, created by the Golden Era of Hollywood, and perpetuated over the years by the growth of mass media, the Internet, social media and our “pop culture” driven society. The same activity that creates a person’s stardom affords that celebrity tremendous powers to exploit themselves and consequentially creates many opportunities for the celebrity to become exploited. For this reason, many celebrities become cynical, as if they are mere puppets being manipulated by their “handlers” who reinforce the old adage that “the show must go on.” It is, ultimately, a world where society not only count the stars, but count the dollars as well. In the legal world, we describe this power to exploit a celebrity the “right of publicity.” This book explores the psychological process behind society’s star gazing, ways to measure a celebrity’s influence, and methods of exploiting it through a legal process called licensing. In a very real sense, this is a book about “counting stars.”
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Introduction by The Shark, Daymond John. Should society abolish all intellectual property? In the wake of such grassroots uprisings as the one generated by the SOPA legislation, there is a trend to answer that question in the affirmative, to discount the value of the copyright monopoly established long ago by our society. The movement extends worldwide, as organizations such as Sweden’s Pirate Bay Party and Missionary Church of Kopimism threaten to destroy the universal concept of monopolies for original thought. In the U.S., this historic concept was originated by James Madison and Thomas Jefferson when they drafted the Copyright Clause, Article 1, Section 8, Clause 8 of the Constitution, which gives authors and inventors an exclusive right to exploit the fruits of their labors for a limited time. In Origins of an Idea, Mr. Shrum defends the concept of original expression and the Constitutional protection for original ideas against this onslaught of attacks. Through reason and apologetics, from a philosophical and historical perspective, he defends and illustrates the value of the copyright concept and the inherent rights we have in our own original expressions.
Songwriter’s Market 2016: Where & How to Market Your Songs
Mr. Shrum is a featured vontributor
THE MOST TRUSTED GUIDE TO SONGWRITING SUCCESS
For nearly 40 years, Songwriter’s Market has provided songwriters and performing artists with the most up-to-date information needed to place songs with music publishers, find record companies and producers, obtain representation with managers, and much more. Featuring a holistic focus on all aspects of songwriting–from idea generation to marketing–this completely updated edition has more resources than ever before, giving you the tools and first-hand knowledge you need to launch your songwriting career.