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Marvel Comics and the Power of Licensing

by Madeline Rains, edited by BNSesq The backbone of Marvel Comics has always been the wealth of intellectual property possessed by the company. Its success was based around complete ownership of its characters, until Marvel ultimately sold its film rights for select characters to other studios in the 1990’s, following financial turmoil. Marvel’s struggle to regain those film rights [...]

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401, 2019

Marvel Comics and the Power of Licensing

by Madeline Rains, edited by BNSesq The backbone of Marvel Comics has always been the wealth of intellectual property possessed by the company. Its success [...]

Creative News

401, 2019

Marvel Comics and the Power of Licensing

by Madeline Rains, edited by BNSesq The backbone of Marvel Comics has always been the wealth of intellectual property possessed by the company. Its success [...]

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