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Marvel Comics and the Power of Licensing

by Madeline Rains, edited by BNSesq The backbone of Marvel Comics has always been the wealth of intellectual property possessed by the company. Its success was based around complete ownership of its characters, until Marvel ultimately sold its film rights for select characters to other studios in the 1990’s, following financial turmoil. Marvel’s struggle [...]

By |2019-01-04T17:30:42-05:00January 4th, 2019|Copyright Issues, Licensing|Comments Off on Marvel Comics and the Power of Licensing

The Evolution of the Disney Princess Brand: Becoming the Best Selling Entertainment Licensor

By Samantha Jervey* When Walt Disney decided to personally license the image of Mickey Mouse in 1929, he had no idea that he would start a licensing revolution.[1] This deliberate act made by Walt is what ultimately laid the foundation for his company, thus bringing to life what is now known today as Disney Consumer [...]

By |2017-07-20T17:43:57-05:00April 14th, 2014|Creative, Design, Featured, Licensing|Comments Off on The Evolution of the Disney Princess Brand: Becoming the Best Selling Entertainment Licensor