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The Evolution of the Disney Princess Brand: Becoming the Best Selling Entertainment Licensor

By Samantha Jervey* When Walt Disney decided to personally license the image of Mickey Mouse in 1929, he had no idea that he would start a licensing revolution.[1] This deliberate act made by Walt is what ultimately laid the foundation for his company, thus bringing to life what is now known today as Disney Consumer [...]

By | 2017-07-20T17:43:57+00:00 April 14th, 2014|Creative, Design, Featured, Licensing|Comments Off on The Evolution of the Disney Princess Brand: Becoming the Best Selling Entertainment Licensor